Ken Nwadike is the brain behind the program. Ken missed qualifying for the Boston Marathon by just 23 seconds. TWENTY-THREE seconds. Instead of becoming cynical, crawling up in a ball and crying (like I would have), Ken decided to turn his sadness into something much greater.
"I failed to qualify by just 23 seconds, so I decided to attend the event in a different way. I provided free hugs to runners as encouragement along the route. This simple act made national news headlines and lifted runners spirits. Hugs produced smiles and gave runners an extra boost as they ran.”